Aboitiz Land’s commitment to sustainability, innovation, and gender equality is geared towards creating a better future for more Filipinos. By empowering women residing near its communities through digital skills training, the developer promotes gender equality, enhances their employment opportunities, and contributes to the overall socio-economic development of communities. 

The Elevate AIDA program partnership between Aboitiz and Connected Women, which started as a small training initiative for 60 women in Toledo City, Cebu, has now expanded to include a community of 300 Connected Women with a vision to reach 300,000 women within three years. The program aims to equip women with the skills needed to embrace socially responsible online work and create a more inclusive future.

During the two-day briefing, the beneficiaries were immersed in what to expect for a transformative learning experience. They will be receiving comprehensive training on artificial intelligence (AI), data analytics, and other relevant technological skills that are becoming increasingly crucial in today’s rapidly evolving digital landscape. The sessions will be designed to provide the women with market-aligned skills that will open doors to long-term, flexible work, and livelihood opportunities.

The Aboitiz Land Roadshow for the Elevate AIDA program commenced on May 31, 2023, starting with Barangay Calubcub 2. In the first photo (from left): Calubcub 2 Barangay Captain Hon. Mario Perez, Aboitiz Foundation President and COO Maribeth Marasigan, Aboitiz Land Senior Assistant Vice-President of Legal & Corporate Affairs Atty. Irene Mischele Sta. Ana, Connected Women CEO Agnes Gervacio, Connected Women Founder & Head of Special Projects Gina Romero, Aboitiz Foundation Enterprise Development Program Manager  Geronimo Torres.

The Elevate AIDA program will not only focus on technical skills but also foster a supportive and nurturing environment. In the reel of success stories shown by Connected Women from their previous programs, it displayed how participants will have the opportunity to connect with each other, share their learnings, and build a network of like-minded women who are on a similar journey of empowerment. 

On June 7, the second day of the briefing took place, with participants from Barangay Valle Cruz. In the first photo (from left): Valle Cruz Barangay Captain Hon. Fernando L. Atienza, Aboitiz Foundation President and COO Maribeth Marasigan, Aboitiz Land Senior Assistant Vice-President of Legal & Corporate Affairs Atty. Irene Mischele Sta. Ana, Connected Women Co-founder Ruth Yu-Owen, Connected Women Founder & Head of Special Projects Gina Romero, Connected Women CEO Agnes Gervacio, Aboitiz Foundation Enterprise Development Program Manager  Geronimo Torres, Aboitiz Land CSR Officer Joseph Rellora.

The collaboration between Aboitiz Land, Aboitiz Foundation, and Connected Women goes beyond a simple partnership. It involves the combined efforts of various business units within the Aboitiz group, all sharing a deep-rooted commitment to empowering women and leveraging technology for positive change. Together, they strive to co-create a resilient and sustainable community, one tech-empowered woman at a time.

“By embracing the power of technology and empowering women, Aboitiz Land, Aboitiz Foundation, and Connected Women are paving the way for a society where women can build successful careers from their homes, earn decent wages, and actively contribute to the digital economy,” said Atty. Sta. Ana, Senior Assistant Vice President of Legal & Corporate Affairs for Aboitiz Land. The Elevate AIDA program represents a vital step in creating a more equitable future. 

“Through the Elevate AIDA program with Aboitiz Land and Aboitiz Foundation, we are creating a tech-empowered future where every woman can thrive and contribute. Together, we co-create an inclusive society, one empowered woman at a time.” added Agnes Gervacio, CEO of Connected Women

As the two-day briefing concluded, the beneficiaries of the Elevate AIDA program are prepared to embark on their journey armed with newfound knowledge, skills, and a sense of empowerment. 

On July 7, 2023, a graduation ceremony at Seafront Residences in San Juan Batangas will be held to recognize the women who have completed and passed the training program. 

The partnership of Aboitiz Land and Connected Women signifies a collective commitment to create a brighter and more inclusive future for Filipino women.

​​About Aboitiz Land

For over 25 years, Aboitiz Land has stayed true to its promise of innovating ways to bring more Filipinos home through its thriving master-planned communities. It now looks to further expand its reach by continuing to develop innovative and fully-integrated communities in more locations across the Philippines. A subsidiary of the Aboitiz Group, it is built on a firm foundation with a hundred-year heritage of advancing business and communities. For more information about Aboitiz Land, please visit www.aboitizland.com.

About Connected Women

Connected Women provides online skills development and remote work opportunities for women. The same highly-skilled affordable talent that global companies require in their businesses, visit us at https://connectedwomen.com/