For over two decades, the real estate developer has redefined the real estate scene by applying the best practices across various markets. Here are 10 things that make AboitizLand communities stand out for 25 years:
Read MoreThe Aboitiz Group entered into the real estate business in the 1960s building simple subdivisions in Cebu. In 1978, they stepped up their expansion by acquiring the engineering firm Metaphil and by the 1980s and 1990s, ACOLand was formed with Cebu Industrial Park Developers Inc. (CIPDI), a joint venture partnership between the Aboitiz Group and the Tsuneishi Group of Japan.
As Cebu underwent rapid industrialization in the 1990s, CIPDI started building the West Cebu Industrial Park (WCIP) in Balamban for ship-building and allied activities, which is considered its premier project. In time, WCIP helped Balamban attain first-class municipality status, boosting the skills and productivity of the residents while also providing environmental and outreach assistance. Its next project, developing the Mactan Export Processing Zone 2, followed a year later.
With its gains in the industrial field, ACOLand was prepared to fully capitalize on its real estate potential. From developing simple subdivisions and industrial parks, it became officially known as AboitizLand in 2001, aimed at more innovative residential concepts.
In its first year, it was able to sell all the lots of its 5-hectare Mahogany Grove in two days. The positive take-up resulted in more master-planned communities from the group’s portfolio. This includes the upscale North Town Homes, Pristina North, and Priveya Hills as well as nature-sensitive developments such as Foressa Mountain Town and Amoa.
Driven to go national, AboitizLand launched its first residential project outside the Visayas— a 43-hectare beach community in San Juan, Batangas. The exclusive Seafront Residences is master-planned by world-renowned planner DPZ Partners LLC with houses designed by BudjiLayug + Royal Pineda Designs Architects Inc. Following this expansion effort, AboitizLand set its sights on Central Luzon (Region 3) upon realizing its potential by introducing three Ajoya communities in Cabanatuan in Neuva Ecija, Capas in Tarlac, and Pampanga. Through a joint venture with Point Blue, it is also set to enter Metro Manila with integrated micro-studios.
Having dominated the industrial property scene for decades, AboitizLand has reached its full potential with commercial and residential components, completing its existing industrial parks and seeking to further maximize it. AboitizLand is making its presence stronger in Southern Luzon, transforming its LIMA Estate into an industry city with The Outlets at Lipa, LIMA Exchange, and The Villages at Lipa to complement LIMA Technology Center, which is home to some of the world’s largest manufacturing firms. This fully-integrated township abounds with promise, as business process outsourcing firms, schools, and hotels are all set to rise within the estate, elevating Lipa and Malvar with a truly complete live-work-play experience.
AboitizLand’s residential projects have been well received by the property-seeking market. Inspired by the design philosophy of New Urbanism, the company’s signature community-centered approach seeks to promote safe, connected and harmonious living spaces for raising families in safe and sustainable neighborhoods — ideal for property owners and their loved ones to interact, play and live in well-distributed open spaces within a secure community.
AboitizLand’s developments take pride in Filipino culture and heritage, and tries to promote it any way possible. This is most evident in the architectural style of its homes. Incorporating classic elements of the Filipino bahay na bato (stone house) with features that are appropriate to the local climate and context, the houses project an elegant and timeless feel that makes them distinct in the market.
AboitizLand has reaped numerous awards and honors, living up to the good reputation it has built up through the years. In 2019, AboitizLand clinched the grand prize during The Outlook Awards: Philippine Buyers’ Choice Property Awards for Best House of the Year in VisMin with its residential community, Amoa in Compostela, Cebu, that is inspired by the iconic bahay-na-bato. The company also earned multiple nominations as Best Developer in Luzon, Best Developer in VisMin, and Best Premium House for its Seafront Residences in Batangas. Its awards speak a lot about the quality of its projects.
World-class recreational spaces
Not wanting to limit itself to just residential properties, AboitizLand also ventured into commercial properties. It introduced the first outlet shopping mall in Cebu — The Outlets at Pueblo Verde in Lapu-Lapu City, which redefined the commercial scene with year-round discounts and a wide variety of dining options. It brought the same concept to Luzon with the launching of The Outlets at Lipa in 2018 and has since become the latest lifestyle destination featuring the Aboitiz Pitch. The artificial turf conforms to FIFA and AFC standards with a seating capacity of 1,500 and is built to withstand high-intensity matches like the Philippines Football League, which it hosted in 2019.
AboitizLand is all for corporate social responsibility as it aims to create a positive impact by advancing business and communities, and supporting any effort when presented. These range from waste management programs, skills training workshops to promoting holistic youth development through the long-running AboitizLand Football Cup. All initiatives are implemented within communities where AboitizLand developments are situated in keeping with the Aboitiz brand promise — by advancing the lives of these communities, they advance the interests of the business in a mutual relationship that has benefited all parties.
Seeking to redefine the image of business into a positive one, the one that helps and works with communities, AboitizLand has always been campaigning for environmentally-sensitive planning and building approach for its communities — from residential neighborhoods designed to respect the lay of the land to nurturing a pawikan (turtle) sanctuary at Seafront Residences. In 2017, AboitizLand stepped it up by establishing a partnership with the University of the Philippines-Department of Environmental Sciences for a five-year pawikan conservation and management plan in the area.
Real estate is considered a safe, moderate-risk investment. In the Philippines where the property market conditions are consistently favorable, buying a property will always be a worthwhile purchase.
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