As soon as the news about the Taal Volcano made rounds, relief operations from the government and private corporations rolled-out swiftly. 

Average monthly sales of Aboitiz real estate arm AboitizLand, Inc. have already exceeded pre-pandemic levels, reflecting the impact of innovative selling techniques and the shifting preferences of property seekers.

In the beginning, the Aboitiz Group viewed land as a passive investment, something that does not generate impressive returns compared to its other enterprises, until the company decided to take the first step in real estate in Central Philippines, winning over investors and doubters alike.