AboitizLand is continuing to work on its overall digitization strategy, with the main goal of increasing efficiency and reducing energy waste in all corners of its operations.
Specifically for sales and marketing, utilizing different digital platforms and tools continue to be an advantage. An example of this is the company’s partnership between Lamudi Philippines, the leading real estate listing platform in the country.
Read MorePresident & CEO, David Rafael, shares how important the platform has become in the process of gathering qualified leads effectively and efficiently. With its ability to reach millions of Filipinos across the globe, AboitizLand finds it easier to locate and target those who are in pursuit of investing in new homes.
AboitizLand also benefits from Lamudi’s research in industry trends and buyer preferences, an example of which is how it was able to quickly observe the search behavior of their members when the pandemic crisis first hit the country early this year.
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