AboitizLand is continuing to work on its overall digitization strategy, with the main goal of increasing efficiency and reducing energy waste in all corners of its operations.
Specifically for sales and marketing, utilizing different digital platforms and tools continue to be an advantage. An example of this is the company’s partnership between Lamudi Philippines, the leading real estate listing platform in the country.
Read MorePresident & CEO, David Rafael, shares how important the platform has become in the process of gathering qualified leads effectively and efficiently. With its ability to reach millions of Filipinos across the globe, AboitizLand finds it easier to locate and target those who are in pursuit of investing in new homes.
AboitizLand also benefits from Lamudi’s research in industry trends and buyer preferences, an example of which is how it was able to quickly observe the search behavior of their members when the pandemic crisis first hit the country early this year.
Work from home (WFH) has been the response of most businesses when the pandemic struck. But in AboitizLand, telecommuting was already being planned for implementation even months before the outbreak as a way to make the business more resilient and future-ready.
Read MoreAboitizLand answered the limitations in homebuying brought about by COVID-19 with property technology that made it accessible and adaptable.
Read MoreMajority of Filipinos still prefer living in house and lots. This is the finding of an online real estate comparison, which also reveals a surge in property searches in the provinces because of the rapid organization of roads and highways outside of Metro Manila.
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