After several months into the country’s general community quarantine (GCQ), average monthly sales of Aboitiz real estate arm Aboitiz Land, Inc. have already exceeded pre-pandemic levels, reflecting the impact of innovative selling techniques and the shifting preferences of property seekers.
AboitizLand’s reservation sales for the months following the community quarantine have averaged above 80% of original targets despite lockdown restrictions, and is well on its way to exceed its 2019 performance.
“We are seeing sustained demand for our residential developments despite the limitations brought about by the pandemic. We are attributing this to a shift in our customers’ preferences towards houses and lots in next-wave cities, as bigger living areas, open spaces and amenities become more essential for work-life balance for people in quarantine,” says David Rafael, AboitizLand president and CEO.
The community quarantine has created shifts in residential real estate preferences: homes in suburban locations have become more attractive to property seekers, according to industry watchers. Property listing Lamudi reports that 83% of respondents on its site have been considering properties away from traditional commercial and business districts.
AboitizLand’s residential developments, located in emerging growth centers in Central Luzon, Batangas and in Cebu, are far enough from the congestion and noise of the metropolis but close enough to be able to drive to the familiar sights and sounds of the city, thanks to good road infrastructure networks.
“Our residential developments are all borne out of a clear understanding of the market’s desire to live better and more sustainably. They are characterized by a superior masterplan with signature features like greenbelts or natural green open areas and a network of walkable spaces and amenities. We believe that this is what people are looking for right now,” adds Rafael.
In addition, AboitizLand’s quick pivot to digitize its sales and marketing processes is paying off.
AboitizLand is one of the first developers to respond to changing market needs by taking their operations online and offering end-to-end, digital-based homebuying. From property viewing to unit reservation, everything can now be accomplished through its digital platforms.
Aside from providing its customers with safer options to conduct their home buying journey, it also made sure its sales force embraced the digital approach to selling through innovative tools, training programs and incentives.
After two decades of developing Cebu’s premier developments, AboitizLand began its national expansion in South Luzon in 2017 with Seafront Residences, a 43-hectare premier seaside community in San Juan, Batangas. After launching several communities in Central Luzon under its mid-market flagship brand, Ajoya, it continued its growth in the South with a fully-integrated community, The Villages at Lipa in Batangas.
Source: Daily Tribune
In response to the recent studies showing that more and more Filipinos are interested in investing in real estate even during the pandemic, AboitizLand partnered with UnionBank of the Philippines for a discussion on contactless home-buying processes.Read More
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